Saturday, 28 April 2012

Progress Update!

Thought I would put a few pictures up here of all the bits I've been working on this week. As I said before, timetable has already gone out the window. The business plan section is pretty much there, and I'm about 75% done with my comp shop, so the next couple of weeks will be spent doing a small trend report and getting the range plan sorted! This is probably going to be the biggest task for me as it involves a looot of Photoshop, which always takes so much longer than I think it will!
Anyway, here are a few shots from my business plan (Haven't included a SWOT because that is all text, no fun to look at).
Introduction to the business report

A bit on the brand values of ASOS and where its CEO sees their future

Research summary

Summary of my survey results - the survey was really useful so thanks to anyone who completed it!

Brief introduction to the history of Street Style photography, and how it is used by designers

Meet the Bloggers Page

So there we have it! A week's work - doesn't look like much does it?! Hopefully by next weekend I will have the beginnings of a range to put on here!

Also, the bottom image on this post is my 'meet the bloggers' page, an introduction to the three bloggers I have chosen to edit each of my ranges. I've chosen Scott Schuman of The Sartorialist to edit the Work range because he seems very drawn to tailoring in his blog. I've picked Garance Dore to edit the Rest range because she takes a lot of inspiration from chilled out, Miami style. Finally Susie Bubble will edit the Play range, which is going to be based around luxurious shiny/sparkly fabrics and interesting details like laser cutting - Susie is always writing about new clothing innovations so I think she best suits the more cutting-edge range.

I'm away for the weekend now, going to relax before getting stuck in again on Monday!

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